I began making my lamps without knowing whether I would ever sell them. Success came suddenly, unexpectedly, without warning. I didn’t even know how to make them on a production line. This is how Catellani & Smith was born. Almost by chance. Logan Smith – who we encouraged people to believe was a London architect – was actually the name of the horse I had at the time. It was a way of not concentrating everything on me, giving myself credibility but also beginning an unbroken journey marked out by ongoing and spontaneous irony. I like to play down my creations. At the end of the day they are simply lamps. But I put all of myself into them, all my research, attention, expression. And I expect everyone working with me to do the same. It is a question of respect for those who believe in us and are moved by our products. I’m not a designer. I’m not an artist. And I don’t want to be either. I’m a person who loves what he does. Then other people like it too.